From flashy to sincere - the recent transformative trends of beauty marketing
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The last three years were eventful, to say the least. Society has changed and so have its habits. The global cosmetics market was worth $380.2 billion in 2019, and by 2027 it’s estimated to reach $463.5 billion. Therefore it's essential for the beauty industry to understand the pandemic and post-pandemic changes in the habits of their users to understand what their expectations and the newest trends are. The industry has changed and the ways brands speak to - or rather talk with their users, have changed as well. Users got used to flashy, pushy marketing. What they want now is mindfulness, authenticity and transparency.
From flashy to sincere - the recent transformative trends of beauty marketing
From flashy to sincere - the recent…
From flashy to sincere - the recent transformative trends of beauty marketing
The last three years were eventful, to say the least. Society has changed and so have its habits. The global cosmetics market was worth $380.2 billion in 2019, and by 2027 it’s estimated to reach $463.5 billion. Therefore it's essential for the beauty industry to understand the pandemic and post-pandemic changes in the habits of their users to understand what their expectations and the newest trends are. The industry has changed and the ways brands speak to - or rather talk with their users, have changed as well. Users got used to flashy, pushy marketing. What they want now is mindfulness, authenticity and transparency.